SEO analysis: the aspects of a good site
April 19, 2010 by Editor · Leave a Comment
One of the most beneficial things you can do before you undergo SEO is to perform a brief site analysis. This measure is essential if you want to gauge how much work you’re going to need. It can also give you an idea of the assets you possess, helping you to build plans for your campaign.
A lot of SEO companies offer free search engine optimization analysis, and you can talk to us at SEO Consult about free SEO analysis. There’s no reason you shouldn’t perform a basic analysis of your own before you approach a professional. This is one of the basic, free search engine optimisation techniques you can perform for yourself.
Put on your SEO glasses
When first looking at your site with an eye for SEO, you might be surprised by how many advantages you already have. You will probably spot a few keywords that naturally dot your pages, and more than likely will find aspects of your navigation that you can use to advantage. You’ll find a lot that needs to be fixed, as well. It’s important to become familiar with the most important aspects of SEO before you analyse your site. Putting on your ‘SEO glasses’ in this way will help you to see your site more clearly.
What to look for:
*Content: It must be short, original, high-quality and contain the right information. Keywords can always be added to content, but bad writing cannot be salvaged.
*Layout: Can your site’s users make sense of your site as is? If your bounce rate is low, it’s likely you’ve got a quite usable web site. This is very important for SEO.
*Existing placement: If you’re approaching SEO, obviously your rankings need work. There might be some keywords for which you rank higher than others, however. Don’t discount them.